Digital Marketing is the easiest way to put yourself where your customers already are - online! Any digital platform or content can be digital marketing. That could be your website, social media posts, Facebook Ads, backlinks, and on and on. Need some of those? Beacon can create any digital resource you need - Contact Us and let us know how we can help you be seen!

A better question to ask yourself is:

Do I want more customers?

Your answer to this question will answer the first question.

Where do I start?

Excuse us while we geek out for a moment...

Search Engine Optimization, or SEO, is the practice of optimizing your website to rank higher in search engine results pages, such as Google, Bing, or Yahoo (yes, it's still a thing). The higher your website ranks, the more likely people will find and visit it.

If you've ever googled something like “Restaurant near me,” the order of your search results is SEO at work!

SEO involves a variety of techniques, including things like keyword research, on-page optimization, link building, and optimized content creation. These are all aimed at improving the relevance and authority of your website in the eyes of search engines.

Google uses complex algorithms to analyze websites and determine relevance and authority on search topics. SEO aligns your website, social media, etc with these algorithms so that your content appears higher in search engine rankings. Incorporating Beacon Consulting and Marketing’s SEO expertise into your digital marketing strategy will attract more traffic to your website, generate more leads and sales, and ultimately grow your business.

Sign up for a Free Website Audit and let us look into your current SEO.

All in good time! Sometimes we see results (which, should be clearly defined ahead of time, btw) within 24 hours, and other times it may take 4-6 weeks. Larger goals may take 6 months or a year to accomplish depending on your specific market.

What is important to keep in mind is that the desired results ought to be:

1) Clearly defined before you press "GO" on your digital marketing plan

2) Tailored to your specific market and business goals.

One-size does NOT fit all in the digital space, so let us create a custom plan that aligns with your goals.

What is your business' largest problem or goal? Can digital marketing help move the needle towards a resolution or get you closer to those goals?

If so, then you have to ask yourself:

What is a solution worth to my business?

At Beacon Consulting and Marketing, we believe digital marketing solutions do not have to break the bank. We would be honored to work with you to find applicable solutions to your business's greatest problem areas and long-term goals.

Our approach is to start with what you've already got. Do you have a website? Start there. A social media account? Start there.

Next steps are focused on capitalizing on what resources are already available to you (industry & niche association listings and networking opportunities, social media, etc.). Then shoring those items up so that they can ride any coming waves. Download our 5 Marketing Freebies to get started today!

After firming up your base, we focus on your larger goals with a customized digital marketing plan and take as deep a dive as you're willing to go.

Yes and no. AI is all around us and is not going away anytime soon. However, original human-created content will always outshine those little robots for two reasons:

1) Humans understand nuance, colloquialisms, and personal experience

2) AI-generated content is easily spotted by search engines and can be labeled as Less Authentic when compared to human-generated content.

When should I use AI for content creation?

AI is a great tool for brainstorming and inspiration. Give the AI bots some parameters and let them point you in a direction - then make it your own! Because, in the end, no one understands your business better than you.

Let us work with you to create dynamic content for your digital presence.